Dr Wang joined the Shenzhen Technology University Business School in early 2024 and currently serves as the Deputy Director of Marketing Program, overseeing all aspects of the program's development, management, and advancement.

Academic Background

Dr Wang holds a PhD in Management (Marketing direction) from the Business School at the University of Edinburgh, UK, and a MSc in Consumer Marketing from the University of Liverpool, UK. As a recipient of a scholarship from the China Scholarship Council, she was awarded a full scholarship by the University of Edinburgh and successfully completed her doctoral studies. Her research interests include marketing strategy, consumer psychology and behavior, pedagogical innovation in higher education, and the role and impact of artificial intelligence (AI) in marketing and higher education.

Higher Education Expertise

With extensive teaching and research experience in UK higher education, Dr Wang has earned the Fellowship of the Higher Education Academy (FHEA) certification from Advance HE in November 2024. Committed to fostering global perspectives and practical competencies, she integrates real-world applications into her teaching methodologies.

Industry Experience

Dr Wang has served in esteemed multinational corporations, including Cisco, gaining broad international management experience. She has also contributed as a research fellow at the UK's Maggie's Centre, engaging in a significant research project aimed at enhancing male cancer patients' well-being through non-medical charity services. Furthermore, she successfully founded and managed her own company in the UK, gaining hands-on experience in innovation and entrepreneurship.

Collaborative Leadership Experience

Leveraging her academic and industry expertise, Dr Wang frequently advises governments, enterprises, and universities on talent development and industry-academia collaboration. She actively promotes resource sharing, talent exchange, and project partnerships among higher education institutions, corporations, and governmental bodies, strengthening the Business School’s role in regional economic and social sustainability.

Selected Academic Publications:

"The Multiplicity of Consumer Well-Being: A Study on Value Co-Creation from a Male Perspective," a 150,000-word solo-authored academic monograph published in October 2024 by China Morden Economics Publishing House, ISBN: 978-7-5119-3426-0. Funded by the Shenzhen Technology University Academic Publishing Fund.

Current Research Projects

1.2025 Shenzhen Technology University Teaching Transformation Project

2.Men’s Well-being in Social Support Services (working paper)

Awards and Certifications

1.2024 Rising Star Alumni Award, December 2024 – Awarded by The University of Edinburgh Alumni Association of Shenzhen

2.Fellow of the Higher Education Academy (FHEA), November 2024 – Advanced membership in Advance HE

3.Associate Fellow of the Higher Education Academy (AFHEA), May 2021 – Membership in Advance HE